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Mtv Mobilizes Tv Everywhere For The Web

Matching up with its in-app content menu, the mobile Web offering, launched Wednesday, provides visit website on-demand access to shows and series such as Teen Wolf, Real World: Ex-Plosion and Girl Code. MTV said it will also add in other interactive features to its re-launched show pages for the mobile web. MTV said it will offering similar access to sister brands VH1, CMT and Logo TV in the coming months. Were actively listening to our audience and optimizing our product and design approach to complement how they lead their lives, Kristin Frank, EVP of connected content for Viacom Music and Logo Group, said in a statement. With todays launch, were providing our fans with yet another entry point to enjoy their favorite MTV shows and characters. MTVs current roster of pay-TV providers with TV Everywhere rights includes AT&T U-verse, Atlantic Broadband, Bright House Networks, Comcast, DirecTV, Cablevision Systems, RCN, Serivce Electric Cablevision, Suddenlink Communications, Time Warner Cable, Verizon FiOS TV and WideOpenWest. Last October, M TV released the entire season of Wait Til Next Year before its regular TV debu t. The decision attributed to a 47% boost in downloads, the network said.
Read more http://www.multichannel.com/distribution/mtv-mobilizes-tv-everywhere-web/147589

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